Novelties 201204/01/2012

Discover the 48 entries for the novelties competition Innovert 2012.

- 29 in category A « New plant » - it deals with new cultivars and varieties
- 5 in category B « Commercial plant innovation » - it concerns mainly marketing concepts
- 14 in category C « Non-plant product » - it deals with products that are linked to the sales of plants in the following fields : floristry, greenspaces and distribution)
Press information: download information and high definition pictures.

In December, a committee made up of botanical and marketing experts selected 48 products.
Experts: Didier Aubry (Sicamus) - Philippe Bonduel (Système D) - Maurice Chaumond  (Bhr) - Colette Cassin (Lepage) - Valérie Barbeau (Inedis) - Dominique Lebrun (Bhr) - Jacques Moreau  (Photographe horticole) - Louis-Marie Rivière (président du concours) - Sébastien Guillet (Inhp) - Marlène Saulais (Saulais Sas) - Bruno Dessèvre (Les Fleurs Du Layon)

A jury (made up of growing, distribution and green spaces professionals along with journalists) will study the products the day before the fair. They will decide the winners of the competition who will be unveiled on Tuesday in the Innovert stand.

Innovert partner: