New strain, new cultivar, new marketing concept: it happens here. The Innovert novelties competition is the industry’s shop window for innovation.

48 new products selected

- 29 in category A « New plant » - it deals with new cultivars and varieties
- 5 in category B « Commercial plant innovation » - it concerns mainly marketing concepts
- 14 in category C « Non-plant product » - it deals with products that are linked to the sales of plants in the following fields : floristry, greenspaces and distribution)

In December, a committee made up of botanical and marketing experts selected 48 products. More information about the rules.
Experts: Didier Aubry (Sicamus) - Philippe Bonduel (Système D) - Maurice Chaumond  (Bhr) - Colette Cassin (Lepage) - Valérie Barbeau (Inedis) - Dominique Lebrun (Bhr) - Jacques Moreau  (Photographe horticole) - Louis-Marie Rivière (président du concours) - Sébastien Guillet (Inhp) - Marlène Saulais (Saulais Sas) - Bruno Dessèvre (Les Fleurs Du Layon)

The awarded will be highlighted on the Innovert stand.

A jury (made up of growing, distribution and green spaces professionals along with journalists) will study the products the day before the fair. They will decide the winners of the competition who will be unveiled on Tuesday in the Innovert stand.

Partners

We would like to thank our partner for the competition : Val’hor.

> See the prize winners of the Novelties competition Innovert since 2008.
> Competition rules