Retail Focus
WHAT IS THE SALON DU VÉGÉTAL RETAIL FOCUS?
A mixed area where distributors and producers are brought together to build the plant ranges of the future in an area designed to appeal to consumers looking for simple, accessible and desirable plant solutions.
It will include:
- An exhibition area presenting the results of the Retail Survey on plant sections
- A forum where a masterclass will be held every day
- An area for ordering your free copy of the white paper on “the new segmentation of plant ranges in sales points”
In short:
If you want to know… what are the best practices for presenting a plant range to new consumers? What are the key areas? Which user benefits should be promoted? And… how to structure a plant section?
- You will find all the answers in the huge illustration created by the conference forum at the Salon du Végétal.
- Visitors will be able to discover an XXL-format infographic showing the results of the 2022 survey on the perception of plant products among distributor consumers. Study carried out between June and August 2022 by the trends consultancy firm Chlorosphere and its trade partners
Whether you are a buyer or supplier, here you will find the most effective keys to attracting consumers looking for plants from an original, on-trend perspective, separated from the sometimes dissuasive aspects of environmentally friendly agricultural movements.


The Retail Focus will tackle all these questions through clear and educational staging.
- At midday every day of the exhibition, a masterclass will be held to give insight into the new segmentation of plant products.
- This will be based on a discussion with participants, so booking in advance is strongly recommended to enable speakers to adapt talks to your specific issues.
- You can sign up via the questionnaire below, specifying the subject you would like to look at or a question you will would like tackled during the presentation.