Retail Focus 2.0

A brand new programme to help you understand and plan
the plant world of tomorrow

For its second edition, the Salon du Végétal is calling on Manuel Rucar from CHLOROSPHERE, a specialist in plant trends and the initiator of new visions and thinking about plants.

A plenary conference on trends for 2025 / 2026
Two Master Classes on artificial intelligence
The white paper to better understand consumers available to download on the web and mobile app
An XXL model of the garden centre of the future on the Cœur Végétal

Find out what Manuel Rucar, from the trend consultancy CHOLOROSPHERE, has to say on the subject.

Consult the programme on the web and mobile app

Over the 3 days of the salon, a number of exclusive highlights will be presented, with the aim of providing industry professionals with key insights and inspiration for building the future:

Do you want to know what the future will look like? What keys will you need to get in?

The Garden Centre of Tomorrow (XXL model) on the Cœur Végétal

Total immersion to reinvent ourselves. It’s a first! The Salon du Végétal will be hosting the “RENATURA” garden centre of the future. Immerse yourself in a model of the garden centre of the future, presenting innovative ideas for rethinking and reinventing the current retail concept, with a particular focus on short distribution channels.

What is artificial intelligence (AI) for?

It’s often in the headlines, and there’s a lot of talk about it, but what can it actually do for the plant industry, and how can it be used? This question will be tackled in a practical way at two Master Classes. Aimed at producers, designers and distributors, these Master Classes will provide an insight into AI tools, their functionalities and the framework in which they can be used in the plant sector. Registration is required for groups of a dozen people.

How can we better understand consumers? Who are consumers? How do they consume? What are their expectations?

A white paper to better understand consumers.

In an uncertain market context, this White Paper will shed light on the new consumers. While no consumer typology has been publicly shared for the last ten years, Salon du Végétal will be proposing an inventory of today’s consumers, so that every company has a clear vision of the purpose of our businesses. Based on a vast qualitative and quantitative consumer survey, we will be able to measure the relative weight of each persona, their habits and needs, so as to draw the right conclusions for the future. Available to download on the web and mobile app.

Trends 2025 / 2026, an eagerly awaited conference.

For the first time and free of charge at the Salon du Végétal, the Chlorosphère consultancy will be will be presenting a plenary conference on future plant trends. A number of themes will be addressed: consumer perceptions and expectations, new uses in the garden, the subjects that will be making the headlines in magazines, new ways of selling plants, the varieties expected in gardens and green spaces, etc. It’s a key event, packed with information and a wealth of inspiration, ideas and knowledge, so you can look forward to the coming seasons with a clear view of tomorrow’s world.

Retail Focus 2.0

A brand new programme to help you understand and planthe plant world of tomorrow

Find out what Manuel Rucar, from the trend consultancy CHOLOROSPHERE, has to say on the subject.

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A brand new programme to help you understand and plan
the plant world of tomorrow