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INNOVERT® COMPETITION !

Do you have new ideas or products to promote ? Take part in the Innovert® competition !
A real showcase for innovation in the plant sectors, the Innovert competition is the key event at the Salon du Vegetal.

The competition is supported by Val’hor !

In preview, discover the selection of the Innovert® innovations competition !

Discover the products in competition

 

Registrations 2019 are closed ! 

The Innovert® stand is in the heart of the Grand Palais, becoming an unmissable hub. In an open, staged space, it will showcase the nominated products as well as the participating companies.

The Innovert® contest is open only to Salon du Vegetal exhibitors. (In order to compete, the product must not have been subject to meaningful marketing and sales on the French market prior to 1st January 2019.)

All of the chosen products will benefit from significant promotion before, during and after the fair, thanks to Salon du Végétal communications and press coverage in France and internationally. It is therefore an ideal opportunity to spread the word about your products and your brand.

This year, the contest is awarding new ideas and innovations in the plant sectors, via 4 categories :

  • Flower and plant innovation – Horticulture

For new ideas and innovations: cut flowers, indoor plants, bedding plants, flowering plants, patio/terrace plants, plants for vegetable gardens, bulbs, seeds.

  • Flower and plant innovation – Nursery

For new ideas and innovations: trees and shrub, plants for orchards.

  • Commercial innovation for flowers and plants

For flower and plant sales and marketing concepts.

  • Production

For technical innovations, new materials and new products and ideas for inputs.

Download the registration form

 

The steps of the Innovert® competition

#1. Complete and send us the registration form before 26th April 2019. – Registrations are closed

#2. Complete your application online before 24th May, accompanied by high-definition photos. 

#3. In the month of June, a selection committee made up of professional experts will study your application. This will be anonymous; the members of the committee will not be aware of the name of the companies presenting the products. 

#4. At the end of June, we will let you know if your product has been selected (or not) for the contest. If the response is positive, your product will participate in the Innovert contest. We will send you a ‘selected’ communication kit to communicate the selection of your product.

#5. On the day before the fair (Monday 9 September 2019), a jury made up of professional experts will decide on the winners and prizes.

The prizes will be publicised as of the fair opening The awards ceremony will take place in the afternoon of Tuesday 10 September.

Significant promotion of the contest, putting your new ideas centre stage

Innovert benefits from a multi-channel communication plan to showcase the exhibitors’ new products and ideas :

– Innovert Brochure and catalogue, distributed free to the fair’s 10,000 professional visitors (production, retail, landscaping, local authorities, floristry)

– Specific press pack sent out to 600 French and foreign media

– Press coverage, with more than 100 journalists

– Publication on the fair’s website: photos, description and showcasing of the company

– E-mailing campaign targeted at professional visitors

– Transmitted to social media

The awards ceremony to reward and put the spotlight on the winning products and companies will be held at the beginning of the social event.

The Prize-winners will be called on stage to receive their trophy and present their product. This is a much anticipated moment for the media, visitors and exhibitors. On the following day, the winning companies will be given a communication kit to showcase their winning product.

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